Media Management
Consulting Services
Marketing Communications Consulting: We offer the following services / skill sets:- Market Potential Mapping, Consumer, Competition and Category Analysis; not limited to the following:
- Analysis of Market Research and garnering Actionable Insights
- Marketing Strategy Development: Product, Brand, Promotion And Communications Plan
- Budget Planning and Allocation, Planning Efficiencies
- Setting a Marketing Calendar
- Overseeing and Evaluating the Promotion plan including Media campaigns
- End to End Product Launch Management
- Sales Kits, other presentations, Media Training
Media Consulting includes:
- Understanding the Competition: Media, TG and Landscape
- Using Media Data Effectively: Insights and Recommendations for Media Data – Reports, Analysis and Trend-spotting
- Identifying opportunities for growth in terms of Revenue, Increasing Viewership, Building a Target Audience Base
- Campaign Planning and Analysis
Media Training
We also conduct Media Training for Organisations, and some topics are as follows (we can customize programmes as per requirement)
- Fundamentals of Media
- Practical Applications of Media Planning and Buying
- Strategic Media Planning and Objective Setting
- Investment Management
- Building Media and Marketing Efficiencies
RMG Data Managed Services
Media Agencies
• Competitive Category Report
• Missed Activity Report
• Unified Dashboard for Media Researches
• Media Consumption and TG Profiling
• Deal Tracking and campaign wise Consumption
Media Houses
• Inventory Management
• Yield Management
• Channel performance
• Missed Client Reports
• Deal Tracker
Advertisers
• Unified Dashboard linking Marketing and Media Data
• Media Plan and Implementation Summary
• Competitive Category Report
• Media Snapshot